Focus on DDBRIX Creator: Laurent Vigouroux

Who would have imagined playing with Legos could unlock key insights about supply chain planning? Laurent Vigouroux, the vision behind DDBrix, saw the potential and ran with it. His interactive game brings together small groups of people from disparate groups across an organization to put Demand Driven theories into practice. 

Think team members from marketing, operations, HR, and production sitting side-by-side, collaborating on a supply chain simulation. By “playing” with blocks, participants in DDBrix can visualize the impact of DDMRP buffers on information and materials flow management. The workshop strengthens soft skills like communication and empathy while building concrete knowledge about Demand Driven planning. 

Laurent Vigouroux is an expert in Lean Supply Chain Management. He is an industrial engineer with experience supporting small and medium-sized enterprises in transforming their operational performance using DDMRP. Laurent is the CEO of B2Wise France, and like Patrick Rigoni, is a Demand Driven Institute Master instructor. 

The creator of DDBrix shared some key insights about his experiential learning program during a recent video interview from the Demand Driven Institute LLC. Ready to learn more about this revolutionary game and its impact on supply chain planning? Listen as Laurent Vigouroux explores the concepts that underpin DDBrix, and why it’s fundamental for every member of the team to take part. 

QUESTION: What is the concept of your simulation? 

VIGOUROUX : The DDBrix game is a simulation. It’s like when you put your finger into the “Demand Driven” jam. You taste it, and when you taste it you love it, and you approve of it, and you adopt it.”

It’s a hands-on game… we play and we simulate [the] supply chain, and we transform the supply chain with all the Demand Driven methodologie, applying DDMRP, DDS&OP, and all the steps.

So it’s crazy how with the hands, with people touching the concepts, and applying it on real “Legos” -but a real situation – they can understand the concepts better, and apply it better after, when they apply it in their current company.

QUESTION: What specifics are learned about DDMRP when the simulation is completed?

VIGOUROUX: To have a great success project, we really need three things. First is high level education. Second: change management. And third is a very nice software that is aligned with processes of the company.

Here with the DDBrix simulation game, what we do is we increase the energy and understanding of how the project will be. And then people understand the different steps of the supply chain and of Demand Driven supply chain, and they understand what will be the difficulties, the challenges, and what will be the “Wow!” effect at the end with very nice results, decreasing inventory, increasing the flow of materials and with a very, very good service level.

Laurent Vigouroux makes it clear: DDBrix is a game changer for organizations that want to power up their supply chain management using proven Demand Driven strategies. The results speak for themselves. And the best part: You and your team can collaborate, grow stronger as an organization, and have fun while building concrete skills that will revamp your supply chain.. 

Ready to experience the power of DDBrix for yourself? Patrick Rigoni is available to guide you and your team in hands-on learning using Demand Driven tools. Walk away with actionable insights on supply chain planning — and have a great time while you’re doing it!

Contact Patrick Rigoni today to register your team for a high impact DDBRIX WORKSHOP!

Download the DDBRIX WORKSHOP Brochure from Patrick Rigoni and check out the latest packs that fit your team and your company!