In the current business landscape, organizations are looking for ways to improve their supply chains so they can be more responsive to changes in the market. The goal is to shorten the time it takes to get products from the supplier to the consumer.
One way to improve supply chain responsiveness is to implement Demand-Driven MRP (DDMRP). DDMRP is a demand-driven methodology that helps companies manage their supply chains more effectively.
In this post, we will discuss the benefits of DDMRP on consumer goods supply chains.
DDMRP is a production and inventory planning methodology designed to improve the flow of materials and products through a supply chain. The method is based on the theory of Constraints, which states that there is always a limit to the amount of work that can be done in a given time period.
DDMRP seeks to eliminate bottlenecks in the supply chain by balancing demand and supply. The methodology uses demand and inventory data to create a detailed production schedule. This production schedule is then used to create a material requirements plan (MRP) that aligns supplier delivery with customer demand.
In short, DDMRP can help suppliers meet customer demand while minimizing inventory costs.
DDMRP can be applied in a few ways within a consumer goods company.
The first way is to use DDMRP for finished goods. This would include products that are ready to ship to the retailers. DDMRP would help manage inventory levels and plan production so that the correct amount of product is available when needed.
Another way to use DDMRP is for the raw materials used to make the products. This would include materials like metal, plastic, and fabric. DDMRP can help ensure that the correct amount of each material is ordered and that there is enough stock to meet production needs.
Lastly, DDMRP can be used for distribution centers. This would include the warehouses where the products are stored before being shipped to the retailers. DDMRP can help schedule deliveries so that products are delivered when needed and there is no excess inventory in the warehouses.
Understanding the benefits of DDMRP may be incredibly valuable to your organization and give in-depth knowledge of the idea. There are many benefits of DDMRP on Consumer Goods Supply Chains. Some benefits are that it can help with inventory management, improve customer service, and reduce stockouts.
DDMRP can also help improve the flow of goods through the entire supply chain, from the supplier to the retailer. This helps ensure that products are delivered on time and in the correct quantities.DDMRP can also help reduce waste and inventory costs, resulting in increased profits for the company.
The benefits of DDMRP in detail are as follows :
Many companies have successfully implemented DDMRP, but this article will focus on two examples of consumer goods companies:
Oregon Freeze Dry is the largest freeze dryer in the world, celebrating its 50th anniversary in 2013. It focuses on five diverse market segments: ingredients, packed products ( OFD brands, private label, and government), and specialty/non-food items.
In 2007 they started implementing replenishment with no buffer profiles; the result was that the raw material inventory was reduced by 30% with no reduction in availability. In 2012 they started to implement DDMRP in their supply chain. They used the five critical components of ddmrp: position inventory, determining buffer profiles and levels, dynamic adjustments, planning based on demand pull, monitoring, and execution. They had daily meetings that included persons from different teams such as planning, purchasing, and CFO and VP Finance. The conference focussed on various topics that were to be adequately monitored for the proper implementation of DDMRP. Some issues were Materials Synchronization, Replenishment Planner, Order Management, Past Due POs, Deal with exceptions, and Watch for trends.
The lessons that Oregon Freeze Dry learned from the DDMRP implementation were :
PZ Cussons PLC is a multi-lingual, multicultural solution for consumer goods related to food, electronics, industrial products, and pharmaceuticals. It was founded in 2002 and had its headquarters in the UK. It operates in 14 countries covering Europe, Africa, and Asia. It has over 11,000 people working worldwide, and the UK Business has 200 employees. It implemented DDMRP on the UK supply chain with the objectives as follows:
They planned for their inventory and operations and decided these all methods to work on:
PZ Cussons PLC saw positive movements in its supply chain after implementing DDMRP. The results of the successful implementation of DDMRP on the supply chain were:
When implementing DDMRP on a consumer goods supply chain, several best practices should be followed.
Some essential best practices include setting clear and achievable goals, ensuring all stakeholders are on board and understand the methodology, and regularly monitoring and adjusting the system as needed.
It’s also important to note that DDMRP is not a one-size-fits-all solution, and each company will have unique needs that must be considered. By following these best practices, however, you can ensure a successful DDMRP implementation in your consumer goods supply chain.
Numerous benefits can be reaped from implementing DDMRP within a consumer goods supply chain. Perhaps the most obvious benefit is the reduction of stockouts and improvement in inventory visibility. However, numerous other benefits can be realized, such as improved customer service, faster response to market changes, and better management of seasonal demand.
Interested in knowing how Patrick Rigoni can step up the game of your supply chain? Contact us today and get a free consultation.
Patrick Rigoni also offers in-depth DDMRP courses, if you are interested to know more about DDMRP for supply chain for your company, here is the link to the NEW DDMRP Page.