The Demand Driven Planner (DDP) program took on such importance in a few years that it was mentioned in 2014 by the Market Guide for Supply Chain Planning Certification Programs of GARTNER among the 10 important global certifications in the Planning area.
The program, created by the Demand Driven Institute (DDI), addresses the DDMRP theme, a planning and execution method aimed at correcting the inadequacies of the Material Requirements Planning (MPR), faced with more volatile and complex supply and production scenarios. In fact, the complexity and high variability of markets, supply and competition make the use of standard planning techniques of the classic MRP system increasingly difficult and not very useful, since this is based on the assumptions of predictability of sales and ease of supply. , increasingly unrealistic scenarios every day.
To connect production and supply chain organizations with these new contexts, new principles and methods must be applied. DDMRP gives an innovative and concrete answer.
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